RipCode Video Transcoding Appliance Replaces Servers

RipCode, Inc. has announced their collaboration with Texas Instruments Incorporated to deliver the industry's first digital signal processor (DSP)-based video transcoding appliance for Internet video. Built on a robust, scalable and configurable multi-DSP platform using open architecture standards, RipCode's V4 video transcoding appliance utilizes TI's DaVinci technology specifically tailored for efficient, quality digital video systems. TI's high performance processors give RipCode the ability to replace between 10 - 20 GPP transcode servers with a single RipCode appliance, improving bottom line revenue through significant energy and cooling cost savings.
"Video transcoding requires intensive processing power. And with more than 500,000 videos uploaded to the Internet every day, new, more efficient technologies are needed to transcode video faster and to a larger and more expansive set of video enabled devices," said RipCode CEO, Brendon Mills. "RipCode designed our transcoding appliance using TI's DaVinci DSP processors specifically to address today's unique Web 2.0 needs."
RipCode's patent-pending transcoding appliance significantly accelerates the process of re-purposing Internet and mobile video across a variety of media. This consolidated, high concurrency processing enables RipCode to lower the physical barriers now restricting content from being viewed on multiple viewing mediums, replace less efficient and more expensive GPP transcode servers, and reduce an operator's overall hardware, storage, and energy use.
The RipCode V4 appliance takes advantage of TI's comprehensive DaVinci portfolio of optimized software, development tools, application frameworks and integrated programmable DSP-based system-on-chip (SoCs) to support simultaneous, multi-channel switching between file-to-file, stream-to-stream and on-demand transcoding in a single rack unit appliance.
Equipped with an array of DaVinci processors, RipCode's high concurrency transcoding appliance offers a high performance, energy efficient alternative to general purpose video transcode servers. This is especially beneficial for broadcasters, syndicators and user generated video sites, which can now dramatically reduce the amount of hardware, storage and energy use that is required to process increasing volumes of Internet and mobile video by more than 80% over non-DSP solutions.
"TI has a rich heritage in video processing, and we are excited to work with RipCode to uniquely address the dynamic Internet and mobile video landscape," said Greg Mar, DaVinci technology manager, TI. 'Our digital signal processing platforms deliver the required real-time performance and processing power to efficiently manage the onslaught of video and variety of codecs we are seeing today. This allows for significant processing improvements, such as eliminating the need to constantly move video files between traditional GPP servers and large storage systems, reduced latency, lower power usage and minimal storage requirements."
