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Avid Express Pro HD and making HD a reality

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The time to start filming in HD is now! HD production is very inexpensive from the cameras, hard drives and of course Avid Express Pro HD. It was only a couple of years ago that you needed a $50,000 camera and an editing suite over $100,000 just to produce a broadcast quality HD program. Now you can spend $4000-$8000 on a camera and produce an HD show on a laptop running Avid Express HD.

I couldn’t do this kind of work on a laptop computer without Avid Xpress Pro.
- Art Donahue, Producer, Chronicle

Now that makes HD a reality. The main question I hear about HD is why film in HD now if you do not have a station to air in HD. Well, that is where the Avid comes in. Avid easily down converts all of your HD material to SD without effort. Now you can archive all of your material in HD and the day you have an avenue to show HD you can output the show in both formats. The other side benefit to shooting is HD is even after you down-convert to SD the picture looks much better than if shot in SD. Check out what Art Donahue has to say about shooting in HD for the Boston based Chronicle.

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Troubleshooting Final Cut Pro 03-02-06 was the previous entry in this blog.

Transform Property Hot/Quick Keys in Adobe After Effects is the next entry in this blog.

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