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Avid: March 2008 Archives

Final Cut Pro, Avid Adobe all run on Macs, and there is a often overlooked function of the Mac OS that can be very useful. By holding down the Control key while you use the scroll wheel of the mouse, you will zoom in on whatever is on screen. By simply scrolling back the other way while holding down the control key, you will zoom out. This is very helpful when attempting to view an online video a little larger than it has been displayed on a particular webpage. Often going to the only other option of full screen, will cause too much distortion. It is also very helpful for reading small print. Within an editing application the Control/Scroll function can be easier for quick zoom in and outs that Command + or -. I  use this function all the time.


In your Mac System Preferences under Mouse & Keyboard is where you find the controls for this function. The Control key is the default for this function, but you can change it if you prefer. By clicking the Options button it will allow you to choose how the screen image moves when zoomed in. I recommend the "Only when pointer reaches an edge" option. This option will cause the screen not to move around every time you move the mouse. It will only move when it needs to.

When adding multiple effects with Avid Xpress or Media Composer it is important to understand how nesting works.  It is a common mistake to auto-nest effects in a backwards fashion. Many Avid novice's use the alt-key when stacking multiple effects on top of each other.  Using this method may produce undesirable results.

Remember, with Avid, any effect placed on a layer will affect all the layers below it.  Therefore, it is important to nest items in the correct order to avoid potential problems.  Here is a typical problem many Avid users encounter:

Creating a black and white picture-in-picture effect often produces these results.  What if you only want the pip to be black-and-white without affecting the background layer?

















Here are the steps to produce a black and white picture in picture effect without affecting the background layer.

GeniusDV has been awarded Google's Search Enterprise Superstar Award.  This award has been given to GeniusDV for creative uses of Google's search engine appliance. Google Superstar Award Winners receive a physical award made out of Legos, along with other Google goodies.

How does this award help our customers?

Our mission will be to help video production and service companies position themselves at the top of Google's search engine rankings for specific keywords within the video production industry. 

Here's the good news!  Other than your physical knowledge and hard work, there is little or no cost in achieving high quality rankings within Google's search engine.  Don't be scammed by companies charging hefty amounts of money to promote your site to #1. 

To give you an idea of what drives GeniusDV:  On an average weekday we receive over 2700 unique visitors.  That's roughly 72,000 unique visitors a month.  Those visitors type in over 43,000 different keywords to find the GeniusDV website. 




Bottom line, we'd like to offer a service to share how we did this with our customers.  Stay tuned for upcoming workshops and services to learn our search engine secrets.

Media Composer Box.jpgAvid Technology announces today that it is merging Avid Xpress Pro with Media Composer.  Existing Avid Xpress owners will be able to upgrade to Media Composer.  Avid Xpress Pro will still be available until the end of the quarter, with continued support until March 2013.  This represents Avid Technology's "New Thinking" for 2008.

Existing Avid Xpress customers will have the opportunity to upgrade for $495.00. 

Avid is also dropping the price of Media Composer to $2495.00 US MSRP.

Media Composer contains some key enhancments over Avid Xpress that many users will now be able to appreciate.



If you are a Final Cut Pro or Avid user, you may be wondering about which software provides the best video encoding options.  If you are serious about encoding videos for the web, you'll want to invest in some video compression software.  Some of the more popular video encoders include: Apple Compressor, Sorenson Squeeze, Episode, and Procoder.

Derrick Freeman, from GeniusDV provides an exlcusive interview with Web Video Universe on how the pros and cons of these compression products.

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This page is a archive of entries in the Avid category from March 2008.

Avid: February 2008 is the previous archive.

Avid: April 2008 is the next archive.

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