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Sony New 4K Camcorder

If you haven't noticed already, Ultra HD or 4K televisions are becoming the next consumer rave. However, it doesn't make sense to purchase a 4K television without any 4K content to view.

However, with companies like Netflix betting big on providing 4K content, and the affordability of new 4K cameras, things are about to change.

Up until now, producing video in 4K has been expensive, but thanks to modern video editing systems, and new affordable 4K camcorders, there will soon be plenty of content in 4K that you can watch.

sony-4k_AX100.png4K UHD (Ultra HD) has a resolution of 3840 x 2160. That's four times the screen area of HD!

Here are a few things to keep in mind before you make the leap to producing content in 4K.

  • You'll need video editing software that supports 4K editing.
  • 4K requires extra storage (4 times more than HD). To give you an idea, a 10 second uncompressed 4K Quicktime movie can exceed 1GB of data! (thats 100 MB per second).
  • 4K requires high speed hard drives to play back media in real-time.
  • You will need a 4K television to display your content.

So, with these things in mind, even at the consumer level, entry level 4K video production costs can quickly add up.  However, I believe the costs are now within reach of small production boutiques. 
4K_equipment.pngAs of today, here's a quick breakdown to produce 4k videos at an entry level.

Apple Mac Pro (Base Model Options): $3000
Seiki 4K Monitor (39 inch): $700
G-Tech 8TB Thunderbolt Raid: $800
Video Editing Software (Adobe CC): *$600 (1 year subscription)
Sony 4K FDR-AX100 Camcorder (available 03-14): $2000

If you're at the entry level to producing 4K content, this should give you an idea of the minimum amount of hardware to get started.

Please note: I'm not pitching this for the serious 4K video production professional.  At a high-end production level, there is quite a bit more involved.  This is especially true when it comes to purchasing a Professional 4k camera, a higher-end Mac Pro, and additional storage requirements.


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