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Endavo Media Powers Launch of Puppy Channel

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Endavo Media  is letting the dogs out with its Internet TV platform by powering the launch of www.thepuppychannel.com, which broke out of the yard this month.

Thepuppychannel.com is a dog-lover's new online best friend, with the finest original puppy-centered video, art and audio on the Internet. Thepuppychannel.com offers photos, artwork, stories and commentary from puppy-lovers and animal professionals.

And then there are the puppy videos.

"Seeing puppies playing or making mischief keeps everyone coming back for more," said Dan FitzSimons, canine-in-chief at thepuppychannel.com. "Who doesn' feel better after being around a puppy? We know that watching puppies is good for you!"

Thepuppychannel.com is meant to be shared with dog lovers everywhere. Members can upload their favorite puppy content and grab the free "Personal Puppy Video Player" to display videos on their MySpace, Facebook, blog or website.

Need a break from chasing the pups? Pet owners can buy a DVD of the group's original TV pilot show, and a CD of the video's music, featuring some original compositions. Additional products are planned for sale in time for the holidays.

Endavo Media's Internet TV Platform provides The Puppy Channel with a custom branded media player and media management system featuring videos showing puppies being puppies, accompanied by relaxing instrumental music. No talk or other distractions to interrupt the sheer joy of puppies at play and making mischief.

"Our Internet TV platform helps thepuppychannel.com deliver an online video experience that's worthy of man's best friend," said Peter Contardo, Endavo Media's chief marketing officer.
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