Endavo Media Integrates Highwinds into Internet TV Platform
Highwinds Network Group, Inc., a multi-platform IP services and content
distribution provider, announced at Streaming Media Europe that Endavo Media has selected Highwinds as its content delivery
partner. Endavo Media provides digital media management, delivery and monetization platforms as a service (PaaS) for Internet TV, Enterprise Video, Social Media and IPTV. Their solutions enable clients to connect and engage with global audiences through high-quality live and on-demand delivery of video, audio and photos. Endavo Media's cost-effective, integrated digital broadcast system includes hosted media management software, brandable multi-format media players, modular and customizable service platforms, and delivery of digital content over Highwinds' high-performance network.
Endavo Media's CEO Paul D. Hamm noted that this relationship with Highwinds helps scale its capabilities to deliver millions of video views to its global clients. "As our traffic grew rapidly, Highwinds stepped right in to quickly become a great partner that integrated very well with our Internet TV platform and media management system," said Hamm. "Highwinds has significantly enhanced the performance, reach and distribution of our digital broadcast network, and their StrikeTracker media console allows us to bring on new clients, create a rate plan, and handle the integration in a matter of hours."
The Highwinds CDN is fully integrated into Endavo Media's Internet TV Platform. Highwinds' RollingThunder network, the backbone of the Highwinds CDN, was built to support streaming media and the global delivery of digital content. The network consists of nearly two dozen strategically placed Highwinds-owned data centers, multiple 10 Gbps connections and nearly 800 peering partnerships to support the content delivery needs of Endavo Media's clients.
With Endavo Media's Internet TV Platform, individual artists and content owners, distributors and aggregators can easily broadcast high-quality (and high-definition) video programming or channels online to massive global audiences. Superior user experiences are delivered with custom-branded media players, multiple delivery formats (live, streaming, on-demand, direct delivery, static images, audio, etc.) and many interactive features - all seamlessly powered by the platform. Clients can also make money with their online video community directly with ads and subscriptions, as well as through content syndication and affiliate programs. Integration of the Highwinds CDN is invisible to the user, and all types of media are available for immediate distribution to viewers anywhere in the world.
"Endavo Media's platforms are aimed at simplifying the broadcast of video and creating exceptional user experiences, and in this way, we share common goals," said Mark Hayes, vice president of marketing and business development at Highwinds. "With the integration of the Highwinds CDN directly into Endavo Media's platforms, and through our StrikeTracker media manager, we are helping Endavo Media extend the simplification of digital media management to distribution and reporting. Together, we are giving users complete control over their media - at every step in the process - which means better marketing and better user experiences."
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