Highwinds Empowers Rich Media Design Firms
Highwinds Network Group, Inc., a multi-platform IP services and
content distribution provider, announced that it is gaining
considerable traction in the rich media design market, as an increasing
number of technical and creative agencies are finding value in
reselling Highwinds' content delivery services to their customers. In
addition to offering direct access to their leading CDN technologies,
Highwinds' gives its channel partners the ability to control their own
billing and pricing structures, provision new customer accounts within
seconds and private-label Highwinds' StrikeTracker dashboard. For rich
media design firms like 9mmedia, i5labs, One Pica and VirtuPoint,
selecting Highwinds as their CDN partner was a natural choice because
of the business and technological gains.
Mark Snyder, COO of VirtuPoint, a Los Angeles-based rich media development firm has been working with CDNs for nearly a decade. Their client list includes many of the Forbes 100, and includes agencies looking to augment their creative direction with captivating interactive web applications. VirtuPoint has been using the Highwinds CDN for the broadcast of live events, on-demand video and static content distribution to reliably deliver client data. VirtuPoint's footprint includes locations in Europe and Asia, locations that are so geographically dispersed that serving content has been difficult in the past with other CDNs. The company is utilizing the reach of the Highwinds CDN to expand their client base and maximize revenue streams.
"We did a great amount of due diligence before we chose Highwinds as our CDN partner. We were impressed with Highwinds for their technology and massive infrastructure and, equally so, for their competence and longevity as a business," said Snyder. "Highwinds has done a great job of acquiring good talent, and their teams have an obvious passion for what they do - both from a technology perspective and a company-wide commitment to customer service. Our customers' videos stream better, faster and more reliably now, Highwinds has been quick to accommodate our requests, and the next-to-real-time establishing of accounts is unprecedented in the industry."
Jason Wong, CEO of i5labs, a web application development firm in San Francisco, agrees that customer account provisioning and complete content control afforded to them as a Highwinds reseller is second-to-none in the industry. "We can set up a new customer account within 30 seconds, which enables us to increase our sales cycle velocity by closing business faster," said Wong. Moreover, Wong indicated that i5labs is using the Highwinds CDN as a secondary revenue stream for the company. The real-time analytics, substantial bandwidth capacity and StrikeTracker re-branding opportunities that Highwinds offers its channel partners are well-positioning i5labs as an end-to-end provider of rich media development-to-delivery services.
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