Itiva Networks Key Company Enabling Next Generation Web Video
Itiva Networks, the on-line Video Content Delivery Solution for high quality digital assets, announced that David Mercer, Principal Analyst at Strategy Analytics, has described Itiva as being among the key technology developers bringing down the technical barriers to delivering online High Definition TV.
In a preliminary summary of this latest report from Strategy Analytics Digital Media Strategies service, Mercer said that HDTV is set to become a reality. In a public statement, Mercer said that tomorrow's web users will expect service quality much closer to television and major content producers such as movie studios recognize that they will have to step up to this mark to win and retain web viewers."
Strategy Analytics presented their findings at its latest Analyst Forum Sept. 6, 2007 during this year's IBC in Amsterdam. The report discussed the implications of high definition streaming and examines some of the key emerging digital media solution providers.
As online video demand and consumption explode, first generation, edge-server-based Content Delivery Networks (CDNs) are under stress and incapable of delivering large video files the way end-users want to view this rich content. Itiva Networks resolves core network saturation by making clever use of servers, proxies and managed peers to reliably sustain a high quality of service at the lowest possible cost resulting in a high definition, full-screen experience for the viewer and a scalable and capital efficient solution for the content owner.
As a hybrid CDN solution, Itiva has not gone unnoticed in the marketplace. Itiva was recently named a finalist in the P2P Delivery Network category in Streaming Media's first Readers' Choice Award, which will be unveiled during Streaming Media West Nov. 6-8 in San Jose, California.
