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Internap Network Services Corporation, a global provider of end-to-end Internet business solutions, announced today a multi-faceted agreement with The Buddy Group, a leading digital creative agency, to produce and deploy online interactive video as part of a new video ecosystem of service partners. The two companies will work together integrating The Buddy Group's creative talent and digital experts with Internap's content delivery network (CDN), data center colocation, content monetization services and Performance IPTM networking to deliver turn-key solutions for enterprise clients.

According to a recent study of 1,000,000 broadband subscribers in North America, streaming video represents 36% of HTTP traffic on the Web and YouTube alone comprises 10% of all traffic on the Internet.1 The agreement between Internap and The Buddy Group will make it easier for enterprises to create and deliver video as part of their online marketing strategy and execution. For example, interactive customer service videos delivered via Internap's CDN can improve retention, satisfaction and cross-selling. In addition, original and interactive content from The Buddy Group can allow video to be dynamically streamed and seamlessly viewed without requiring the big budget productions common in television.