Results tagged “BlackArrow” from Final Cut Studio, Avid, Adobe, and Video Streaming

BlackArrow, the independent provider of multiplatform advertising systems for viewer-controlled video, today announced BlackArrow AdMaps, a sophisticated toolset that enables content providers and distributors to easily define and manage ad avails in and around video content. The AdMap suite extends BlackArrow's advertising system by introducing tools to manage ad-placement opportunities for programming delivered over broadband and SCTE 130-5 compliant video on demand (VOD) environments. AdMaps provide a time-saving workflow to create new advertising inventory, integrate new ad formats easily and updates ad-sales models quickly all without requiring changes to the existing infrastructure or media player code.

BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe Media Player to its expanding list of distribution platforms. BlackArrow provides video content publishers using Adobe Media Player with a centralized system for defining ad avails and managing targeted campaigns against their programming. BlackArrow's seamless advertising workflow enables content providers to broaden their syndication, while optimizing revenues from ad-supported video programming.

BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai's Media Framework, a valuable resource for the rapid development of video player applications. This integration allows broadband video providers to ad-enable video content distributed using Akamai's Media Framework. BlackArrow is also participating in the Open Video Player initiative, a community site intended to facilitate the development and sharing of open standards and best practices for video player applications that support a wide range of advertising technologies.

BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, announced it has secured $20 million to further product development, expand distribution platform support and increase worldwide sales and marketing efforts. Participating in the round are BlackArrow's existing investors: Cisco Systems, Inc., Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners. To date, BlackArrow has raised a total of $38 million in private financing.

Highwinds Network Group, Inc., a multi-platform IP services and content distribution provider, announced it is partnering with BlackArrow, Inc., an independent advertising-technology company that provides multiplatform ad-management for viewer-controlled video. The partnership will help meet the demands of video content providers and distributors for cost-effective, broadband media distribution combined with advanced video advertising capabilities.

Customers of the combined Highwinds and BlackArrow service will benefit from the market-leading advantages of both companies' offerings. Highwinds' content delivery network and associated technologies, including an industry-leading real-time analytics facility, provide an unmatched 'industrial scale' CDN for broadcasting content and video-ad content globally. The BlackArrow system delivers, manages and measures targeted advertising to consumers who are increasingly controlling where, when and how they watch video content.