MPEGIF To Provide Update On Widespread MPEG-4 Adoption
As part of the Master Class entitled "Next Generation Television Technology and Business Models" at IBC 2007, MPEGIF will provide an update on the widespread adoption of MPEG-4 (including MPEG-4 AVC / H.264) and the MPEGIF Logo Qualification Program.

"We are extremely pleased and proud that MPEGIF, through events and activities such as our MPEGIF Master Classes and our MPEGIF Logo Qualification Program, has significantly contributed to the fact that MPEG-4 AVC / H.264 is the clear choice by operators and service providers launching next generation video and TV services for broadcast (SD, HD), internet and mobile as well as for packaged media." said Sebastian Moeritz, President, MPEG Industry Forum and CEO dicas.
"Increasingly operators are looking for guidance on how IP can be used to discriminate services and create increased ARPUs", said David Price, Vice President, MPEGIF and Vice President at Harmonic Inc. The rich line up of content owners, programmers and service operators who are already deploying IP based video services, and key technology providers in this space will provide an unparalleled level of industry expertise that will help remove some of the uncertainties in a rapidly evolving marketplace"
