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Latest Internet and Multimedia Study Available from Arbitron

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Arbitron has released their latest free Research Study on the Internet and Multimedia and it is available from their website at Arbitron.com. The study is titled "Internet and Multimedia 2006: On-Demand Media Explodes."

Here are some of the findings from the Arbitron Study:

81% of Americans have Internet access from any location

58% of home Internet users with Internet access have Broadband

71% of home Internet users have software to block pop-up advertising

27 million of Americans have listened to a podcast

The study includes more information about Internet Usage Trends, Digital Radio, Internet Video and Traditional Media.

Note: When you visit the Arbitron website click on the link that says Ad Agencies, then click Free Studies and Reports, followed by Internet Usage.

Download the full Arbitron 2006 Study on Internet and Multimedia.

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Mobile DTV Alliance Pushes for Open Standards for Mobile TV was the previous entry in this blog.

NAB 2006 VideoClix Enabled QuickTime Available On-line is the next entry in this blog.

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