Final Cut Pro and The Texas Longhorns
The 2006 Rose Bowl Champions University of Texas Longhorns hired Lava Studios to document their road to victory and to give their fans a more indepth, personal look at the star athletes. A season subscription to "Vmag" gets you into places that only a true die-hard fan could dream and producer Scott Rehling says "There's no way, without Final Cut's ability to capture and execute content as quickly as it does, we could broadcast fully-formed program segements over the web by Monday morning."
Here's the schedule: they capture footage throughout the entire week, including Saturdays game, and deliver a show by Monday morning. Lava Studios is completely Mac driven, using Final Cut Pro to cut, creating graphics in Motion and using Soundtrack Pro to make original music.
Take a look at how the tutorials that you see here everyday are being used in the real world!
