Tudou Chooses On2 VP6 for Web Video in China
On2 Technologies has added Tudou.com to the growing list of Chinese video web sites using its On2 VP6 format for Adobe Flash video. Serving in excess of seven million unique viewers per day with a catalogue of over thirteen million videos that grows by more than 30,000 clips every day, Tudou.com is one of China's most popular video web sites.
As one of China's largest consumers of bandwidth, by switching to On2
VP6 Tudou will realize significant bandwidth savings while also
improving the video quality on their site.
Tudou.com will migrate from the Sorenson Spark format to On2 VP6 as their default codec for creating Adobe Flash video content. In addition, Tudou.com will standardize on the On2 Flix Engine software to encode all incoming videos to the site.
China's largest video sites are adopting On2 VP6 because it delivers clear advantages over the other formats used in Flash. For example, when compared to Sorenson Spark and H.264 Baseline profile, On2 VP6 delivers significant data bandwidth savings, while also requiring less computing power to play back than H.264 Main and High profiles. On2 VP6 also avoids potentially costly MPEG-LA licensing obligations.
"Tudou is the largest video web site in the world and we are pleased to have them join the On2 Asia family," said John Fargis, On2 VP of Sales, Asia Pacific. "This agreement is affirmation of the continuing trend in China towards adoption of On2 VP6 video."
"Switching from Sorenson Spark to On2 VP6 we estimate a reduction in our bandwidth overhead of up to 40%, without lowering the quality of our published videos. The encoding speed of On2 Flix Engine also enables a greater throughput for video transcoding." Said Michael Zhao, Chief Technology Officer, Tudou. "This means we are able to increase the quality of service we offer our customers without increasing our operational costs."
Tudou.com will migrate from the Sorenson Spark format to On2 VP6 as their default codec for creating Adobe Flash video content. In addition, Tudou.com will standardize on the On2 Flix Engine software to encode all incoming videos to the site.
China's largest video sites are adopting On2 VP6 because it delivers clear advantages over the other formats used in Flash. For example, when compared to Sorenson Spark and H.264 Baseline profile, On2 VP6 delivers significant data bandwidth savings, while also requiring less computing power to play back than H.264 Main and High profiles. On2 VP6 also avoids potentially costly MPEG-LA licensing obligations.
"Tudou is the largest video web site in the world and we are pleased to have them join the On2 Asia family," said John Fargis, On2 VP of Sales, Asia Pacific. "This agreement is affirmation of the continuing trend in China towards adoption of On2 VP6 video."
"Switching from Sorenson Spark to On2 VP6 we estimate a reduction in our bandwidth overhead of up to 40%, without lowering the quality of our published videos. The encoding speed of On2 Flix Engine also enables a greater throughput for video transcoding." Said Michael Zhao, Chief Technology Officer, Tudou. "This means we are able to increase the quality of service we offer our customers without increasing our operational costs."
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