Conde Nast Taps Brightcove to Expand Online Video Business

Using the Brightcove platform, today Conde Nast unveils a broad range of new video offerings at the Wired.com website from contextual clips within news stories to full-screen, broadcast-quality feature programming. The Portfolio.com website, which launched this summer with Brightcove, has also expanded its online video content with hundreds of new video clips including original business news, analysis, strategy and advice which can be easily shared via email and blogged from the website's video players. The Glamour.com website re-launched in August with new video channels on key topic areas including fashion, beauty, sex love and life, and health & fitness. Parade.com has deployed Brightcove for its Celebrity channel which features Q&A's with celebrities, and plans are underway to roll out the technology on other channels within the site. These new website video initiatives will be supported by online advertising sold and managed by Conde Nast and Parade. Self.com re-launched in October with a channel of how-to fitness videos and will introduce the site's how-to beauty channel in December.

"Online video has become an increasing focus for our digital media brands," said Richard Glosser, executive director of emerging media, CondeNet, the digital division of Conde Nast. "Expanding the online video available through our websites is resulting in deeper engagement with consumers and valuable new advertising inventory that we can bring to market. Brightcove has been a powerful partner that has enabled us to improve the access and discovery of our videos and significantly grow our online video business."