Conde Nast Taps Brightcove to Expand Online Video Business
Brightcove
Inc. and Conde Nast Publications today announced a corporate-wide deal
enabling the publisher to use the Brightcove online video platform to
launch advertising-supported video initiatives across the company's
websites. The first Conde Nast websites to launch with Brightcove
include Wired.com, Portfolio.com, Glamour.com, Parade.com, and Self.com.
Using the Brightcove platform, today Conde Nast unveils a broad range
of new video offerings at the Wired.com website from contextual clips
within news stories to full-screen, broadcast-quality feature
programming. The Portfolio.com website, which launched this summer with
Brightcove, has also expanded its online video content with hundreds of
new video clips including original business news, analysis, strategy
and advice which can be easily shared via email and blogged from the
website's video players. The Glamour.com website re-launched in August
with new video channels on key topic areas including fashion, beauty,
sex love and life, and health & fitness. Parade.com has deployed
Brightcove for its Celebrity channel which features Q&A's with
celebrities, and plans are underway to roll out the technology on other
channels within the site. These new website video initiatives will be
supported by online advertising sold and managed by Conde Nast and
Parade. Self.com re-launched in October with a channel of how-to
fitness videos and will introduce the site's how-to beauty channel in
December.
"Online video has become an increasing focus for our digital media brands," said Richard Glosser, executive director of emerging media, CondeNet, the digital division of Conde Nast. "Expanding the online video available through our websites is resulting in deeper engagement with consumers and valuable new advertising inventory that we can bring to market. Brightcove has been a powerful partner that has enabled us to improve the access and discovery of our videos and significantly grow our online video business."
"Online video has become an increasing focus for our digital media brands," said Richard Glosser, executive director of emerging media, CondeNet, the digital division of Conde Nast. "Expanding the online video available through our websites is resulting in deeper engagement with consumers and valuable new advertising inventory that we can bring to market. Brightcove has been a powerful partner that has enabled us to improve the access and discovery of our videos and significantly grow our online video business."
Listed below are 0 links to blogs that reference this entry: Conde Nast Taps Brightcove to Expand Online Video Business.
TrackBack URL for this entry: http://www.geniusdv.com/weblog/mt-tb.cgi/1005
