BlackArrow to Enable Ad Revenue and Within Adobe Media Player

BlackArrow gives video networks a syndication edge by delivering advertising directly into Adobe Media Player programming, as well as other Web properties and even platforms such as dynamic video on demand (VOD). To simplify advertising operations, the BlackArrow system dynamically generates enhanced media RSS feeds that incorporate targeted ads formatted specifically for playback within Adobe Media Player. Leveraging Adobe Flash technology, Adobe Media Player supports downloaded and streamed media that scales to full-screen HD resolution.

"When it comes to user experience, Adobe has set the standard with its ubiquitous Adobe Flash platform -- and has done it again with the Adobe Media Player," said Chris Hock, senior vice president, product management at BlackArrow.  "As an Adobe advertising partner, we are committed to enabling a sophisticated, engaging advertising experience for viewers -- whether they watch their favorite content inside the browser, or outside the browser with the Adobe Media Player -- while introducing new revenue opportunities for content and media publishers."

"From the outset, we've built Adobe Media Player to provide a rich, engaging consumer viewing experience, and help content providers build an advertising business around their valuable video assets," said Sumner Paine, product manager for Adobe Media Player at Adobe.  "As consumers increasingly control their own viewing experience, BlackArrow makes it easier for content providers to both manage ad campaigns and incorporate Adobe Media Player into their overall video syndication strategy."

Built from the ground up for video, the BlackArrow multiplatform advertising system enables content providers to solve the challenges associated with reaching today's fragmented audiences who increasingly view video programming outside of traditional linear airtimes. The BlackArrow system works across any combination of ad types, ad-sales models, affiliate and syndication strategies, enabling its customers to more effectively generate revenue from ad-supported video content.