ABACAST's HYBRID CDN Services Selected by Nextmedia

By Derrick on September 3, 2008 10:01 PM | Permalink | TrackBacks (0)

Abacast, the industry leader in Hybrid CDN Services, has announced that NextMedia Radio Group has selected Abacasts Hybrid CDN Service across its 27 stations. Abacast's services will be used for hosting, unicast and peer-assisted streaming, ad management and insertion, audience analytics, and user experience presentation.

NextMedia, a national media company, operates in 12 rated and suburban markets and has an established track record for high levels of customer satisfaction and performance. Abacast's end-to-end solution is comprehensive and robust and allows NextMedia to provide a high quality service for their customers and to do so extremely efficiently.

"I have found that Abacast has gone above and beyond to earn our business," said Brian Foster, VP of NTR for Next Media. "Our customized player started out as a simple sketch on an Excel spreadsheet. Abacast's industry knowledge, including revenue optimization and user-experience innovation, enabled them to build a differentiated, world class player that is critical to our online radio business. They worked very hard to implement every piece of functionality that we dreamed up. When our radio markets have a question, they usually get a response in the same day. That is critical to me."

Abacast's solution for NextMedia Radio enables an improved Internet radio business model and customer experience, while allowing customization for each local market. Abacast developed customizable players for each online station, complete with unique station branding and ad management, all integrated with Abacast's unicast and peer-assisted delivery.

"Our eight years experience serving the radio industry with end to end solutions really came through in working with NextMedia Radio and winning their business," said Michael King, President of Abacast. "We're excited that they chose us, and we'll continue to try to move the online radio business forward with branding, business model, and delivery innovations.”