CCTV.com Uses Envivio Video Encoders
Envivio, the leading technology provider of IP video convergence
encoding solutions from mobile to HD, announced that the new
media platform of China's largest television network, China Central
Television (CCTV), has launched its IPTV service pilot in Beijing in
time for the start of the Olympic Games using 80 Envivio 4Caster
encoders. CCTV is one of the companies licensed to provide IPTV
services in China and is the official Internet and Mobile Broadcaster
for the 2008 Olympic Games. Envivio is a strategic partner to CCTV.com
for the broadcast of the Games."This is an exciting year for broadcasting in China as local audience interest in the Olympic games is at an unprecedented level." said Mr. WANG Wenbin, President of CCTV.com. "We are very pleased to have Envivio as an encoder partner as they have shown strong commitment to the Chinese market with their early implementation of the AVS standard."
Envivio IPTV encoders are renowned for providing low latency encoding
with high video quality, and are ideally suited for sports content such
as the Olympics. The 4Caster encoders in use by CCTV.com are currently
configured for MPEG-4 AVC encoding, but Envivio's unique software-based
encoding core allows them to be reprogrammed to deliver content in the
Chinese AVS encoding format without the need for any hardware
modifications.
Envivio will be demonstrating its encoding solution for the Three Screens at IBC 2008 in Amsterdam from September 12-16, 2008. Visit the Envivio booth 5.A19 during IBC or our website at http://www.envivio.com
Envivio will be demonstrating its encoding solution for the Three Screens at IBC 2008 in Amsterdam from September 12-16, 2008. Visit the Envivio booth 5.A19 during IBC or our website at http://www.envivio.com
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