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So I wrote about why I don't like DVD@ccess for sending viewers to the web. But how would I do it "better"?


The simple fact of the matter is that you'll have to show the website URL on-screen. But even here, you've got design decisions to make that will mean the difference between a few visitors and none at all.

dvdsp-urls1.png


Sorry, nobody's going to remember all of that to type into their browser. If they really need to - say, you're holding their wedding photos hostage there - they'll resent you for it. Talk to the person who runs your website about setting up a "shortcut" URL to the content you need to show from your DVD. This is not hard technically, and will make all the difference to your users:


dvdsp-urls2.png


As you design this "shortcut" URL, try to make it readable to your user.  This especially applies to situations where a very short web address isn't appropriate - say you're churning out 15 weddings a month, and you want to put additional content on your professional website for each of them.  In this case, try to think of the URL like the set of directions that it is: First, I'll go to Your Company, then I'm looking for Weddings, and I want to see the Jones wedding.  Even if it's a long-ish address, people will have an easier time remembering (and typing) it if they can read it out loud and it makes sense:


dvdsp-urls3.png


Next time: Where on the DVD should you plug the website?

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Getting your Viewers to the Web, Part 1: DVD@ccess Is No Good was the previous entry in this blog.

Getting your Users to the Web, Part 3: Placing your Plugs is the next entry in this blog.

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