Smart AdServer Selects Limelight Networks

By Derrick on June 24, 2008 12:04 PM | Permalink | TrackBacks (0)

Limelight Networks, Inc. announced that Smart AdServer will use the LimelightDELIVER object delivery service to increase the quality of service SmartAdServer provides to international clients, manage peaks of online demand, and decrease the cost of bandwidth.

Smart AdServer is a large European provider of adserving and digital marketing services to media agencies, ad networks and publishers. Since its founding in 2001, the company has quickly become a key player in France and is growing its business rapidly throughout Europe because of the unique and innovative functions of its solutions. Today the company has over 110 clients and 1000 Web sites on four continents.

As a company managing the delivery of rich online media content, Smart AdServer was challenged with dealing with a multitude of local and international clients with differing content sizes, and locations. Through LimelightDELIVER, Smart AdServer is now able to control how it publishes and presents content to customers, assuring that it is delivered to the correct audience reliably and in the best fidelity possible, whenever and wherever advertising content needs to be streamed.

In the competitive world of creative advertising, where every passing second can mean the difference between an effective or failed ad, successful content delivery is crucial. In order to ensure that customers locally and internationally receive content at a fast, reliable speed, Smart AdServer began progressively moving customers over to Limelight Networks on April 21. With Limelight Networks, Smart AdServer customers will receive faster response times and improved quality of delivery.

"Smart AdServer's international activity is growing fast, this is why it was important for us to work with one of the leading providers in enabling content delivery across the internet. We're pleased to be using LimelightDELIVER to help our customers better manage their online campaigns," said Cyrille Geffray, Managing Director at Smart AdServer. "Equipping our customers with better management tools means we're able to help our customers gain a clear competitive advantage."