Orban and Wowza Offer Broadcasters Live Flash Streaming Audio
By deploying Orban's Opticodec 1010 Series of Enterprise MP4 (AAC) and HE-AAC encoders in conjunction with Wowza Media Server Pro, netcasters will now be able to stream live audio to the Flash player using the most efficient and best-sounding codecs on the market, HE-AAC (High-Efficiency Advanced Audio Coding) and AAC (Advanced Audio Coding), at bitrates and costs as much as 66% lower than MP3 or Windows Media Audio (WMA).
The Orban Opticodec 1010 line of MP4 (AAC) and aacPlus
(HE-AAC) encoders were the first in the industry to bring high-quality,
low-bitrate audio to IP Radio and the new 3G networks, allowing
stations to transmit HD quality audio over the Internet and to the new
generation of mobile devices.
Wowza Media Server Pro is award-winning Flash media server software that delivers industry-leading performance and economics along with unique features that enable creative streaming applications targeting the ubiquitous Adobe Flash player.
"These new capabilities go beyond just playing better audio; they're also about accessibility and savings," said Greg Ogonowski, VP of New Product Development for Orban. "With Flash readily available in more than 98% of all Internet browsers, netcasters can now provide a seamless HD audio listening experience without forcing their audiences to use clumsy external players. Netcasters can also now deliver better quality at lower bitrates, an innovation that translates into significant cost savings."
"With HD TV and radio gaining significant momentum, it is clear that audiences will not be satisfied with the sub-par quality of most Internet audio for much longer," added David Stubenvoll, CEO and Co-Founder, Wowza Media Systems. "The exceptional quality of the Orban encoders and the streaming versatility of Wowza Media Server Pro make HD audio available to Internet broadcasters and their listeners everywhere today."
Wowza Media Server Pro is award-winning Flash media server software that delivers industry-leading performance and economics along with unique features that enable creative streaming applications targeting the ubiquitous Adobe Flash player.
"These new capabilities go beyond just playing better audio; they're also about accessibility and savings," said Greg Ogonowski, VP of New Product Development for Orban. "With Flash readily available in more than 98% of all Internet browsers, netcasters can now provide a seamless HD audio listening experience without forcing their audiences to use clumsy external players. Netcasters can also now deliver better quality at lower bitrates, an innovation that translates into significant cost savings."
"With HD TV and radio gaining significant momentum, it is clear that audiences will not be satisfied with the sub-par quality of most Internet audio for much longer," added David Stubenvoll, CEO and Co-Founder, Wowza Media Systems. "The exceptional quality of the Orban encoders and the streaming versatility of Wowza Media Server Pro make HD audio available to Internet broadcasters and their listeners everywhere today."
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