Avid Discontinues Avid Xpress Pro
Avid Technology announces today that it is merging Avid Xpress Pro with Media Composer. Existing Avid Xpress owners will be able to upgrade to Media Composer. Avid Xpress Pro will still be available until the end of the quarter, with continued support until March 2013. This represents Avid Technology's "New Thinking" for 2008.
Existing Avid Xpress customers will have the opportunity to upgrade for $495.00. Avid is also dropping the price of Media Composer to $2495.00 US MSRP. Media Composer contains some key enhancments over Avid Xpress that many users will now be able to appreciate.
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