thePlatform Teams Up with Corus Entertainment for Broadband Video

In addition to managing Corus' online video across their branded websites and aggregating content from outside providers, thePlatform is syndicating Corus' original programming to other destination sites. Also, Corus is using thePlatform's mpsPresent Player Development Kit to develop and deploy custom Flash-based players across each of their entertainment portals. Clips and full-length programs of popular Corus video are now generating more than 4 million views per month through thePlatform system.
"Corus continues to innovate and develop its online destinations, and has now deployed a number of successful online video destinations," said Marty Roberts, Vice President of Marketing, thePlatform. "We're pleased that by using thePlatform, they are able to easily manage, syndicate and monetize their online assets."
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