thePlatform Teams Up with Corus Entertainment for Broadband Video

By Derrick on February 28, 2008 4:00 PM | Permalink | TrackBacks (0)

thePlatform, the leading broadband video management and publishing company, today announced an agreement with Corus Entertainment to deliver broadband video through a number of Corus' entertainment portals. Corus is a leading Canadian-based media and entertainment company with various holdings in specialty television. With this deal, thePlatform provides broadband video management support for TreehouseTV, Canada's only national TV network for preschoolers; YTV, Canada's leading youth network; and WNetwork, the number one specialty network for women.

In addition to managing Corus' online video across their branded websites and aggregating content from outside providers, thePlatform is syndicating Corus' original programming to other destination sites. Also, Corus is using thePlatform's mpsPresent Player Development Kit to develop and deploy custom Flash-based players across each of their entertainment portals. Clips and full-length programs of popular Corus video are now generating more than 4 million views per month through thePlatform system.

"Corus continues to innovate and develop its online destinations, and has now deployed a number of successful online video destinations," said Marty Roberts, Vice President of Marketing, thePlatform. "We're pleased that by using thePlatform, they are able to easily manage, syndicate and monetize their online assets."